Teh One Who Knocks
07-28-2011, 09:19 PM
By Leslie Horn - PC Mag
http://i.imgur.com/SX7Qj.jpg
Buying a certain type of foundation won't make you look like Julia Roberts, and Julia Roberts certainly doesn't look the same as she did when she hit it big with "Pretty Woman" in 1990. But the magic of Photoshop can make the actress, or anybody, look like a flawless 20-something, and for that reason a L'Oreal ad showing Roberts with an unattainably immaculate complexion has been yanked in the U.K.
The U.K.'s Advertising Standards Authority (ASA) has called the two-page ad "misleading" and ordered that it "not appear in its current form again."
The advertising watchdog group also pulled another ad, this one featuring model Christy Turlington for L'Oreal-owned Maybelline Cosmetics. The ad was also deemed "misleading."
"On the basis of the evidence we had received we could not conclude that the ad image accurately illustrated what effect the product could achieve, and that the image had not been exaggerated by digital post production techniques," read the ASA ruling.
julia roberts retouch
L'Oreal provided the ASA with pictures of Turlington and Roberts "on the red carpet" to show the natural beauty of the celebrities, according to The Guardian. It also owned up to digital retouching, but claimed that the post-production changes were not "directly relevant" because it said the ad is an "aspirational picture."
While some actresses like Kate Winslet refuse any airbrushing, The Guardian pointed out that a clause in Roberts' contract prevents anyone from seeing photos of her that hadn't been retouched.
The effort to snuff out "overly perfected and unrealistic images" of women in advertising in the U.K. has been led since 2009 by Member of Parliament Jo Swinson, who said it was "shocking" that the ASA could not see unaltered pictures of Roberts.
"It shows just how ridiculous things have become when there is such fear over an unairbrushed photo that even the advertising regulator isn't permitted to see it," she told The Guardian. "Pictures of flawless skin and super-slim bodies are all around, but they don't reflect reality. Excessive airbrushing and digital manipulation techniques have become the norm, but both Christy Turlington and Julia Roberts are naturally beaufiful women who don't need retouching to look great. This ban sends a powerful message to advertisers – let's get back to reality."
L'Oreal has not commented publicly on the matter.
http://i.imgur.com/SX7Qj.jpg
Buying a certain type of foundation won't make you look like Julia Roberts, and Julia Roberts certainly doesn't look the same as she did when she hit it big with "Pretty Woman" in 1990. But the magic of Photoshop can make the actress, or anybody, look like a flawless 20-something, and for that reason a L'Oreal ad showing Roberts with an unattainably immaculate complexion has been yanked in the U.K.
The U.K.'s Advertising Standards Authority (ASA) has called the two-page ad "misleading" and ordered that it "not appear in its current form again."
The advertising watchdog group also pulled another ad, this one featuring model Christy Turlington for L'Oreal-owned Maybelline Cosmetics. The ad was also deemed "misleading."
"On the basis of the evidence we had received we could not conclude that the ad image accurately illustrated what effect the product could achieve, and that the image had not been exaggerated by digital post production techniques," read the ASA ruling.
julia roberts retouch
L'Oreal provided the ASA with pictures of Turlington and Roberts "on the red carpet" to show the natural beauty of the celebrities, according to The Guardian. It also owned up to digital retouching, but claimed that the post-production changes were not "directly relevant" because it said the ad is an "aspirational picture."
While some actresses like Kate Winslet refuse any airbrushing, The Guardian pointed out that a clause in Roberts' contract prevents anyone from seeing photos of her that hadn't been retouched.
The effort to snuff out "overly perfected and unrealistic images" of women in advertising in the U.K. has been led since 2009 by Member of Parliament Jo Swinson, who said it was "shocking" that the ASA could not see unaltered pictures of Roberts.
"It shows just how ridiculous things have become when there is such fear over an unairbrushed photo that even the advertising regulator isn't permitted to see it," she told The Guardian. "Pictures of flawless skin and super-slim bodies are all around, but they don't reflect reality. Excessive airbrushing and digital manipulation techniques have become the norm, but both Christy Turlington and Julia Roberts are naturally beaufiful women who don't need retouching to look great. This ban sends a powerful message to advertisers – let's get back to reality."
L'Oreal has not commented publicly on the matter.