Elon Musk's Twitter officially rebrands, changes iconic blue bird logo to X

[Teh One Who Knocks]

By Lawrence Richard | FOXBusiness


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Twitter officially has a new look.

Early Monday morning, Twitter owner Elon Musk formally changed the iconic blue bird logo on the social media platform to a new black-and-white "X," which he revealed the day before.

The logo was also displayed on Twitter's headquarters in San Francisco early Monday morning. Twitter's official account on the platform also has the name "X."

"Our headquarters tonight," Musk wrote in a tweet with the new "X" logo projected onto the building's exterior.

Musk previously changed the company, formerly "Twitter Inc.," to "X Corp."

Musk has intended to change the logo and the company's identity since he first acquired Twitter in Oct. 2022.

He previously said he wanted to change Twitter to "X, the everything app."

Over the weekend, Musk confirmed he wanted to move away from the light blue aesthetic in pursuit of a black-and-white themed platform. He also said he wanted to gradually getting rid of "all the birds."
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"And soon we shall bid adieu to the Twitter brand and, gradually, all the birds," he tweeted just after midnight Sunday.

As the weekend progressed, Musk shared the Interim X logo online.

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The logo change comes as Musk has brought many changes to the platform, including a push for Twitter's monthly subscription service, lengthier tweets and better video quality, dropping verification for most non-paying users, the addition of job postings to businesses and others.

Some changes, such as the banning of certain journalists, have prompted backlash.

[lost in melb.]

:loser:

[Teh One Who Knocks]

:loser:

Jealous? :-s

[Teh One Who Knocks]

By Julia Musto | FOXBusiness


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Billionaire Elon Musk suggested Monday that tweets will be called "X's" amid the platform's rebrand.

"So now that Twitter has been rebranded to X, what are tweets called now?" Sawyer Merritt said in a tweet.

Musk replied: "X’s."

"Instead of retweet, what’s the new name? ReX’d?" asked Tesla Owners Silicon Valley on the platform.

"That whole concept should be rethought," Musk said.

Musk's replies came as social media users reacted to design changes – including replacing the classic bird logo with the Musk X logo.

While revisions led to some harsh reaction – and the platform Mastodon trending once again – the bird logo remains on Twitter's mobile version for now.

"[S]oon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk tweeted on Sunday.

Others were less concerned by updates.

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"Twitter could rebrand to a donkey and I’d still scroll for 6 hours a day," Jonah Katz, an X engineer, said.

"We rebranded to a Shiba Inu dog for a while. No impact," Musk told Katz.

The Tesla chief explained further in a separate exchange that Twitter was acquired by his X Corp. to "ensure freedom of speech" and "as an accelerant for X, the everything app."

"This is not simply a company renaming itself, but doing the same thing. The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video," Musk said.

In the coming months, Musk said the company would add "comprehensive communications and the ability to conduct your entire financial world."

"The Twitter name does not make sense in that context, so we must bid adieu to the bird," he explained.

Twitter CEO Linda Yaccarino wrote in a series of tweets that the new logo represents "the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services and opportunities."

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The Twitter headquarters building had an "X" projected on the side on Monday night. This comes after San Francisco police reportedly halted efforts to take down Twitter signage from the building, according to Insider.

[lost in melb.]

Jealous? :-s

I think it's a dumb move. Time will tell.

[Godfather]

Dude just loves the letter X :lol: I don't get it, the logo looks like a porn site, it's abandoning a top 3-4 name and brand in social media. Like.. why? It just seems like a meme, so bizarre for a $44B purchase. I just want to understand why?