Teh One Who Knocks
10-05-2015, 11:22 AM
BY ROSS LOGAN - The Mirror
http://i.imgur.com/aY8LZ0s.png
The 21-year-old has almost 700,000 followers on the social media site, and cannily mixes her feed with fun-loving pics of her everyday life alongside product placements.
Each post can generate up to 25,000 likes, with companies keen to piggy back on Gabrielle's popularity by getting her to endorse their product.
http://i.imgur.com/nEClr2F.png
She has subtly promoted clothing, jewellery, drinks and cosmetic products, landing herself a number of lucrative deals in the process.
Gabrielle, from Australia, told the Gold Coast Bulletin: "I definitely (earn more money from Instagram), 100 per cent.
"About a year and a half ago I was travelling to Brisbane a lot for work and by the time you take out the agency’s 20 per cent, GST on commission and then tax, the model is left with little."
http://i.imgur.com/4J0HYWQ.png
Gabrielle is one of a number of 'insta-famous' celebrities who are considered marketing gold by advertisers once they reach 100,000 followers.
Companies will pay hundreds of dollars for a single picture featuring their product, and thousands for brand campaign featuring multiple posts over a period of time.
http://i.imgur.com/etHRTaw.png
She is free to set her own terms and conditions and only endorses products she genuinely uses and likes.
'Some [companies] go through my management but others I just send a general brief with some terms like, I have the discretion to delete a post after four weeks if I wish," she said.
http://i.imgur.com/aY8LZ0s.png
The 21-year-old has almost 700,000 followers on the social media site, and cannily mixes her feed with fun-loving pics of her everyday life alongside product placements.
Each post can generate up to 25,000 likes, with companies keen to piggy back on Gabrielle's popularity by getting her to endorse their product.
http://i.imgur.com/nEClr2F.png
She has subtly promoted clothing, jewellery, drinks and cosmetic products, landing herself a number of lucrative deals in the process.
Gabrielle, from Australia, told the Gold Coast Bulletin: "I definitely (earn more money from Instagram), 100 per cent.
"About a year and a half ago I was travelling to Brisbane a lot for work and by the time you take out the agency’s 20 per cent, GST on commission and then tax, the model is left with little."
http://i.imgur.com/4J0HYWQ.png
Gabrielle is one of a number of 'insta-famous' celebrities who are considered marketing gold by advertisers once they reach 100,000 followers.
Companies will pay hundreds of dollars for a single picture featuring their product, and thousands for brand campaign featuring multiple posts over a period of time.
http://i.imgur.com/etHRTaw.png
She is free to set her own terms and conditions and only endorses products she genuinely uses and likes.
'Some [companies] go through my management but others I just send a general brief with some terms like, I have the discretion to delete a post after four weeks if I wish," she said.