Teh One Who Knocks
05-25-2016, 10:41 AM
Amy Graff - SF Gate
http://i.imgur.com/1Xail8v.jpg
An ad appearing on bus stops and billboards around San Francisco questions the intelligence of those who rent, and some are feeling insulted by its message.
The ad from SF-based money-lending company SoFi reads, "10 percent down. Because you're too smart to rent."
The ad speaks to the 63 percent of the SF population who rent and some are saying its message is smug, inconsiderate, and tone-deaf because many renters could never afford to buy a home and its mean-spirited to call them stupid for being in their situation.
"It oozes self congratulatory privilege," wrote one on Twitter.
"That's just pompous, entitled, arrogant and a real stab to those of us who work hard to afford anything..." shared another.
San Francisco is one of the country's most expensive housing markets, if not the most expensive, and the average person can't just "put 10 percent down" to buy a home. The median price for a one-bedroom condo in San Francisco is $847,500, according to Trulia. This means you'd need roughly $84,750 to put that "10 percent down" (and that's not including fees)—definitely not chump change.
The SFist pointed out that the ad even enraged "the notoriously hard-to-rattle BART spokesperson Taylor Huckaby," who took to Twitter to express his disgust after spotting the ad on a drive over the Bay Bridge.
SFGATE reached out to SoFi for comment but didn't heard back before publishing this story.
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">The <a href="https://twitter.com/SoFi">@SoFi</a> ad on the Bay Bridge is really, really awful. <br><br>"10% down, because you're too smart to rent."<br><br>Yeah, no. 🖕🏼</p>— Taylor Huckaby (@iwriterealgood) <a href="https://twitter.com/iwriterealgood/status/731325250378420224">May 14, 2016</a></blockquote>
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http://i.imgur.com/1Xail8v.jpg
An ad appearing on bus stops and billboards around San Francisco questions the intelligence of those who rent, and some are feeling insulted by its message.
The ad from SF-based money-lending company SoFi reads, "10 percent down. Because you're too smart to rent."
The ad speaks to the 63 percent of the SF population who rent and some are saying its message is smug, inconsiderate, and tone-deaf because many renters could never afford to buy a home and its mean-spirited to call them stupid for being in their situation.
"It oozes self congratulatory privilege," wrote one on Twitter.
"That's just pompous, entitled, arrogant and a real stab to those of us who work hard to afford anything..." shared another.
San Francisco is one of the country's most expensive housing markets, if not the most expensive, and the average person can't just "put 10 percent down" to buy a home. The median price for a one-bedroom condo in San Francisco is $847,500, according to Trulia. This means you'd need roughly $84,750 to put that "10 percent down" (and that's not including fees)—definitely not chump change.
The SFist pointed out that the ad even enraged "the notoriously hard-to-rattle BART spokesperson Taylor Huckaby," who took to Twitter to express his disgust after spotting the ad on a drive over the Bay Bridge.
SFGATE reached out to SoFi for comment but didn't heard back before publishing this story.
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">The <a href="https://twitter.com/SoFi">@SoFi</a> ad on the Bay Bridge is really, really awful. <br><br>"10% down, because you're too smart to rent."<br><br>Yeah, no. 🖕🏼</p>— Taylor Huckaby (@iwriterealgood) <a href="https://twitter.com/iwriterealgood/status/731325250378420224">May 14, 2016</a></blockquote>
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