Teh One Who Knocks
10-24-2016, 11:33 AM
By Jillian Kay Melchior - Heat Street
http://i.imgur.com/x2r1TfEh.jpg
An award-winning craft beer created and named by a woman is actually “rape culture,” a Fulbright scholar has claimed.
Barb Miller, co-founder of the Anchorage-based Midnight Sun Brewing Co., said she chose the “Panty Peeler” name for her brew to be playful and eye-catching. She describes her brewery as “consensual sex-positive.” And she says her marketing team carefully chose the logo—a naked woman riding a caribou like Lady Godiva—as an empowering image.
“Just because someone’s nude doesn’t mean they want to be raped,” Miller said. “This woman is free-spirited, in control of her body and her situation, and her thing is going out and being adventurous and having fun—and that’s what it should be. Life should be about that.”
But three weeks ago, Nicole Stellon O’Donnell, a writer and current Fulbright recipient, saw the beer’s label and name and took offense. She noted that a recent Thrillist article had also named the Panty Peeler on its list of the 13 most sexist names and labels in craft beers. And she even tweeted at the Can Can awards, a prestigious competition for canned beers, which had recently awarded top honors to the Panty Peeler.
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Great promotional sticker for <a href="https://twitter.com/hashtag/rapeculture?src=hash">#rapeculture</a>! Oops, I mean beer made in the state with the nation's highest rates of sexual assault. <a href="https://twitter.com/hashtag/Alaska?src=hash">#Alaska</a> <a href="https://t.co/IndFV4JgoR">pic.twitter.com/IndFV4JgoR</a></p>— Nicole Stellon (@SteamLaundry) <a href="https://twitter.com/SteamLaundry/status/782469691444867072">October 2, 2016</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Apparently beer naming isn't a factor in <a href="https://twitter.com/cancanawards">@cancanawards</a>. The craft beer industry is proud of the rape-promoting beer names. <a href="https://twitter.com/hashtag/carftbeer?src=hash">#carftbeer</a> <a href="https://t.co/DFcLzFqssy">pic.twitter.com/DFcLzFqssy</a></p>— Nicole Stellon (@SteamLaundry) <a href="https://twitter.com/SteamLaundry/status/782658584114892800">October 2, 2016</a></blockquote>
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Several local news outlets covered O’Donnell’s allegations, and since then, Miller says, she’s had to defend her name choice. She’s even worried about the impact on her business.
“I’m very much so concerned,” Miller says. “I never wanted this beer to be associated with rape. That’s why we designed this label this way. We looked at a lot of design concepts, and we were being really careful to disassociate this with date rape. We used the name, I thought, in a fun way. … You can tell by the label that we weren’t promoting, ‘Hey, Baby, come get me.’ It’s a woman being free.”
Miller notes that another one of her beers, the Pleasure Town IPA, features a nude man riding a moose (which, by the way, is an Anchorman reference). That one hasn’t garnered any complaints.
But Miller says she’s not changing the Panty Peeler’s name or logo—in part, because her female consumers love it. On social media, she says, women who enjoy the beer have begun posting it on their own adventures.
<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:8px;"> <div style=" background:#F8F8F8; line-height:0; margin-top:40px; padding:61.3043478261% 0; text-align:center; width:100%;"> <div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAA pWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY 9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wO HiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GP T6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90G Sy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAA AElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"></div></div> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/BLSgbBmg1mI/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Alaska girls who trail run, with bombers, while bagging peaks, in a Panty Peeler hoodie, and snagging epic shots 🍻 #MSBCFanPic by @c.schnelly #FanPicFriday #alaskalife #bombers #baggingpeaks #akrunners #goating #trailrunning #mountaintops #summitbeers #alaskagirls #alaskatough #alaska #beauty #beerwithaview #igbeer #brewwithaview #beertography #midnightsunbrewingco #instabeer #alaskalove #lovewhereyoulive #getout #bringbeer #ridefree #pantypeeler #iloveanchorage #liveworkplay</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A photo posted by Midnight Sun Brewing Co. (@midnightsunbrewingco) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2016-10-08T04:51:13+00:00">Oct 7, 2016 at 9:51pm PDT</time></p></div></blockquote>
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An award-winning craft beer created and named by a woman is actually “rape culture,” a Fulbright scholar has claimed.
Barb Miller, co-founder of the Anchorage-based Midnight Sun Brewing Co., said she chose the “Panty Peeler” name for her brew to be playful and eye-catching. She describes her brewery as “consensual sex-positive.” And she says her marketing team carefully chose the logo—a naked woman riding a caribou like Lady Godiva—as an empowering image.
“Just because someone’s nude doesn’t mean they want to be raped,” Miller said. “This woman is free-spirited, in control of her body and her situation, and her thing is going out and being adventurous and having fun—and that’s what it should be. Life should be about that.”
But three weeks ago, Nicole Stellon O’Donnell, a writer and current Fulbright recipient, saw the beer’s label and name and took offense. She noted that a recent Thrillist article had also named the Panty Peeler on its list of the 13 most sexist names and labels in craft beers. And she even tweeted at the Can Can awards, a prestigious competition for canned beers, which had recently awarded top honors to the Panty Peeler.
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Great promotional sticker for <a href="https://twitter.com/hashtag/rapeculture?src=hash">#rapeculture</a>! Oops, I mean beer made in the state with the nation's highest rates of sexual assault. <a href="https://twitter.com/hashtag/Alaska?src=hash">#Alaska</a> <a href="https://t.co/IndFV4JgoR">pic.twitter.com/IndFV4JgoR</a></p>— Nicole Stellon (@SteamLaundry) <a href="https://twitter.com/SteamLaundry/status/782469691444867072">October 2, 2016</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Apparently beer naming isn't a factor in <a href="https://twitter.com/cancanawards">@cancanawards</a>. The craft beer industry is proud of the rape-promoting beer names. <a href="https://twitter.com/hashtag/carftbeer?src=hash">#carftbeer</a> <a href="https://t.co/DFcLzFqssy">pic.twitter.com/DFcLzFqssy</a></p>— Nicole Stellon (@SteamLaundry) <a href="https://twitter.com/SteamLaundry/status/782658584114892800">October 2, 2016</a></blockquote>
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Several local news outlets covered O’Donnell’s allegations, and since then, Miller says, she’s had to defend her name choice. She’s even worried about the impact on her business.
“I’m very much so concerned,” Miller says. “I never wanted this beer to be associated with rape. That’s why we designed this label this way. We looked at a lot of design concepts, and we were being really careful to disassociate this with date rape. We used the name, I thought, in a fun way. … You can tell by the label that we weren’t promoting, ‘Hey, Baby, come get me.’ It’s a woman being free.”
Miller notes that another one of her beers, the Pleasure Town IPA, features a nude man riding a moose (which, by the way, is an Anchorman reference). That one hasn’t garnered any complaints.
But Miller says she’s not changing the Panty Peeler’s name or logo—in part, because her female consumers love it. On social media, she says, women who enjoy the beer have begun posting it on their own adventures.
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<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:8px;"> <div style=" background:#F8F8F8; line-height:0; margin-top:40px; padding:62.4537037037% 0; text-align:center; width:100%;"> <div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAA pWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY 9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wO HiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GP T6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90G Sy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAA AElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"></div></div> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/BLufVlagJ6Y/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">#Repost @ak_llerraf_ with @repostapp ・・・ It's Alaska Day everyday for this chick! #msbcfanpics #AlaskaDay . . . #alaska #alaskamyhome #naturealaska #hiking #explorealaska #aklove #optoutside #alaskanadventures #scenery #backpacking #midnightsunbrewingco #pantypeeler #throwback #alaskanchick #regram @ak_llerraf_ #beerwithaview #brewwithaview #beermoments #cheers #beerme #alaskalove #alaskalife #msbcfanpics #907life #beerpics #beertography #instabeer</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A photo posted by Midnight Sun Brewing Co. (@midnightsunbrewingco) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2016-10-19T01:40:28+00:00">Oct 18, 2016 at 6:40pm PDT</time></p></div></blockquote>
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<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:8px;"> <div style=" background:#F8F8F8; line-height:0; margin-top:40px; padding:62.5273522976% 0; text-align:center; width:100%;"> <div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAA pWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY 9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wO HiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GP T6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90G Sy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAA AElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"></div></div> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/BLWe7UygMU2/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Sunday brunch menu 11a-3p Regular menu 11a-8p 16 Boldly crafted beers on tap To-go beer deals #MSBCFanPic by Jason M 🍻 #SundayFunday #sunday #brunch #beer #midnightsunbrewingco #getout #optoutside #crushbeers #summitbeers #beerwithaview #brewwithaview #liveworkplay #lovewhereyoulive #bringbeer #cheers #prost #anchorage #alaska #craftbrewery #alaskalife #alaskalove #beerlove #livefree #ridefree #beertography #beerpics #beer</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A photo posted by Midnight Sun Brewing Co. (@midnightsunbrewingco) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2016-10-09T17:55:07+00:00">Oct 9, 2016 at 10:55am PDT</time></p></div></blockquote>
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<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:8px;"> <div style=" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;"> <div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAA pWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY 9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wO HiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GP T6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90G Sy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAA AElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"></div></div> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/BLSYgIggokx/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">"Amazing day to be on a kayak in Alaska, drinkin' a beer" #MSBCFanPic by @craft_beer_kitten #fanpicfriday #getout #optoutside #explorealaska #alaskalife #kayakak #alaska #907 #adventure #alaskatough #midnightsunbrewingco #craftbeer #wherecanyougo #alaskalove #bringbeer #lovewhereyoulive #beerme #enjoylife #akbeer #kayak #beerme #igbeer #instabeer #beertography #fanlove #beerlove #ridefree</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A photo posted by Midnight Sun Brewing Co. (@midnightsunbrewingco) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2016-10-08T03:42:01+00:00">Oct 7, 2016 at 8:42pm PDT</time></p></div></blockquote>
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