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Teh One Who Knocks
02-15-2017, 11:57 AM
Mike Snider , USA TODAY


http://i.imgur.com/yIFbFUS.jpg

After one buttoned-up year, Playboy is bringing nude photographs back to its magazine.

Cooper Hefner, the son of magazine founder Hugh Hefner, announced the move on Twitter Monday saying, "I'll be the first to admit that the way in which the magazine portrayed nudity was dated, but removing it entirely was a mistake."

Playboy published its first non-nude issue in March 2016 and prior to that had launched a safe-for-work Playboy Now app. But its latest, the March/April 2017 issue, available on Playboy.com and on newstands Feb. 28., brings back nudity.

The new issue will include pictorials with March Playmate Elizabeth Elam, who graces the cover, and April Playmate, Nina Daniele. Also in the magazine: a Playboy Interview with Scarlett Johansson, a profile of CNN political commentator Van Jones and an article on hip-hop duo Run the Jewels

Before becoming the magazine's chief creative officer last year, Hefner ran his own media company HOB (Hefner Operations & Productions), which became part of Playboy Enterprises. He told L.A. Weekly in July 2016 that ending nude photography "was a bad idea, the whole thing."

Also returning: the Party Jokes section and The Playboy Philosophy, a political and cultural column written by Hefner, nearly 40 years after his father last wrote it for the magazine.

Among the changes: a Heritage section that looks at the magazine's past and the removal of “Entertainment for Men” from the cover. “Playboy will always be a lifestyle brand focused on men’s interests," Hefner said in a statement, "but as gender roles continue to evolve in society, so will we.”
<blockquote class="twitter-tweet" data-lang="en"><p lang="und" dir="ltr"><a href="https://t.co/sL1nSF6fYC">pic.twitter.com/sL1nSF6fYC</a></p>&mdash; Cooper Hefner (@cooperhefner) <a href="https://twitter.com/cooperhefner/status/831169811723939842">February 13, 2017</a></blockquote>
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DemonGeminiX
02-15-2017, 12:37 PM
What he really should have said was: I'll admit I was thinking this was the solution to us losing readers. Since losing nudity, we've lost more readers and now we're putting it back to keep the remaining customers of this antiquated medium.

deebakes
02-16-2017, 01:24 AM
:shock: :shock:

Godfather
02-16-2017, 07:11 AM
What a fucking hilariously bad idea in the first place :lol: D

I see this line of stupid board-of-director-think coming out of some bigger companies I've worked with so many times. "We need to access a broader spectrum of consumers, diversify our distribution methods. We need to be more like Uber. Our marketing consultants told us so. We're going to modernize and target the technologically savvy by making this [insert any product] completely different and more streamlined [read: lose our identity]." All the while they forget the basic, underlying principal of what sold their shit in the first place.