Gillette addresses 'toxic masculinity' in new ad campaign

[Teh One Who Knocks]

By Michelle Gant | Fox News


https://imagizer.imageshack.com/v2/800x600q90/921/iDFCQH.jpg

Days after the American Psychological Association (APA) announced that “traditional masculinity” is “harmful” to society and can lead to homophobia and sexual harassment, razor brand Gillette released a new ad campaign touching on the same topic.

The Procter & Gamble-owned company is using the new ad to tackle its own slogan, “The Best a Man Can Get,” addressing issues of harassment, bullying and men’s mental health. It also promotes the idea that men can and need to do better when it comes to holding each other accountable and treating women with respect so as to set a better example for boys watching them.


https://www.youtube.com/watch?v=IPPf3sZIo-Q

The ad, "entitled We Believe, begins with a compilation of actions commonly associated with 'toxic masculinity,'" a press release stated.

“We believe in the best in men. To say the right thing, to act the right way. Some already are. But some is not enough. Because the boys watching today will be the men of tomorrow,” a narrator says over clips of men defending others from bullying or stopping friends from harassing women.

The video is more than just an advertisement for the company’s products. Gillette is using it as a way to promote change in society and has dedicated a page on its website to the cause.

“It’s time we acknowledge that brands, like ours, play a role in influencing culture. And as a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man,” the page reads.

Along with the message, Gillette also announced it will be donating $1 million a year for the next three years to various non-profit organizations designed to help men of all ages achieve their personal best.

“Traditional masculinity ideology has been shown to limit males’ psychological development, constrain their behavior, result in gender role strain and gender role conflict and negatively influence mental health and physical health,” the APA report warns.

However, Gillette’s message doesn’t seem to be sitting well with customers. Many commenters on YouTube wrote that they won’t be buying the brand’s products anymore.

[Goofy]

:yawn:

[DemonGeminiX]

:roll:

Here we go.

[RBP]

:roll:

Here we go.

Yup. More fodder to be used for political gain and the corporations are betting on the SJWs.

Edit: Watched it again. That's really disturbing.

[RBP]

And it makes this ad complete hypocrisy.


https://www.youtube.com/watch?v=EdJ5TyaDBVc

[Hal-9000]

FFS.

They were originally talking about a clean shaven man vs a scruffy looking unshaven man. It was a LOOKS thing that dipped over into a FEELING GOOD thing.

Sexual assaults, boys fighting, men barbecuing....NOTHING to do with daily hygiene.

I've got capslockitus, apologies....

[Teh One Who Knocks]

Sounds like a bunch of toxic males up in here [-(

[Hal-9000]

Sounds like a bunch of toxic males up in here [-(

Go shave your ass you hairy bitch :hand:

[Teh One Who Knocks]

Go shave your ass you hairy bitch :hand:

Today's man goes to a salon for a wax :nono:

[Hal-9000]

Today's man goes to a salon for a wax :nono:

Nine words that typify the approaching fall of the American empire :sadwavey:

[Teh One Who Knocks]

These days there's dudes getting facials
Manicured, waxed and botoxed
With deep spray-on tans and creamy lotiony hands
You can't grip a tackle-box
With all of these men lining up to get neutered
It's hip now to be feminized
I don't highlight my hair
I've still got a pair
Yeah honey, I'm still a guy
All my eyebrows ain't plucked
There's a gun in my truck
Oh thank God, I'm still a guy

[Godfather]

I always take my moral advice from multi-national corporations, so I for one welcome this message and will be entering a twelve week reprogramming camp to learn to shave like a feminist. All I'm allowed to pack is myself, and my Gillette™ Fusion 5™ Special Edition so I won't be online for a bit. :wave:

[Hal-9000]

I always take my moral advice from multi-national corporations, so I for one welcome this message and will be entering a twelve week reprogramming camp to learn to shave like a feminist. All I'm allowed to pack is myself, and my Gillette™ Fusion 5™ Special Edition so I won't be online for a bit. :wave:

Hey, I hear you were singing in Afghanistan :thumbsup:

https://i.imgur.com/Jf8mq8Q.jpg

[Teh One Who Knocks]

https://imageshack.com/a/img921/5774/w30JBe.jpg

Not that it will matter, but I sent this to their Twitter account

[Hal-9000]

I always take my moral advice from multi-national corporations, so I for one welcome this message and will be entering a twelve week reprogramming camp to learn to shave like a feminist. All I'm allowed to pack is myself, and my Gillette™ Fusion 5™ Special Edition so I won't be online for a bit. :wave:


https://imageshack.com/a/img921/5774/w30JBe.jpg

Not that it will matter, but I sent this to their Twitter account

Female DJ on a radio station here mentions this commercial on her show. Starts by saying 'either you like it or you don't', then goes on to say how correct it is and that males everywhere should take note and follow Gillette's advice.

For the first time in years I got the urge to call a radio station and really challenge her opinion. She's a little gay though (confirmed and admitted lesbian) so I could see where my name would end up.

[Teh One Who Knocks]

Yeah, I think unfortunately things have tilted far enough in the favor of the SJW's that this is a losing battle for people that think 'normally'

[Hal-9000]

Yep, that's why I stopped my ongoing argument about perceived sexism online. Said it before, but I will not die on that particular hill...as I'm arguing with a black woman from South Africa who works with marginalized victims :lol: I lose automatically no matter what due to the current environment.

That's okay, I'm patient. Things will level and the very people who are complaining the loudest right now will realize they are doing exactly what they're fighting against.

[RBP]

Yeah, I think unfortunately things have tilted far enough in the favor of the SJW's that this is a losing battle for people that think 'normally'

Normality = oppression.

[Hal-9000]

Even in quotes and understanding the intent, I could see Lance getting crucified for using that word.

We have to adjust so much and be careful to such a degree when discussing the problem, that it dilutes the conversation to the point... where no points can be made :confused:

[RBP]

There is some market analysis saying that the real goal was to ingratiate the brand to female customers because they are losing male market share to lower cost options. They sell female products at a higher margin.

If true, they are actually mocking women, which makes me laugh.

[Hal-9000]

There is some market analysis saying that the real goal was to ingratiate the brand to female customers because they are losing male market share to lower cost options. They sell female products at a higher margin.

If true, they are actually mocking women, which makes me laugh.

I use an old Gillette Trac 2 razor and can confirm this. Years ago I started buying a knockoff brand where I get 15 blades for about 8 bucks. Something like a 300% savings.

[Teh One Who Knocks]

https://imagizer.imageshack.com/v2/800x600q90/923/MCBgmp.jpg

[DemonGeminiX]

https://imageshack.com/a/img921/5774/w30JBe.jpg

Not that it will matter, but I sent this to their Twitter account

I wanna see if you get a response to this. :lol:

[Hal-9000]

The opening line in post 22 made me laugh and I won't type it here out of fear :lol:

[Godfather]

There is some market analysis saying that the real goal was to ingratiate the brand to female customers because they are losing male market share to lower cost options. They sell female products at a higher margin.

If true, they are actually mocking women, which makes me laugh.

I'd lean heavily towards a theory like that. These companies have no soul, especially the marketing & distribution department. I think they studied this from a dollars and cents perspective and this is how it played out.

[RBP]

I'd lean heavily towards a theory like that. These companies have no soul, especially the marketing & distribution department. I think they studied this from a dollars and cents perspective and this is how it played out.

It's called the "pink tax" - the exact same items labeled for females sold at higher prices than the "male" product.

[Teh One Who Knocks]

I wanna see if you get a response to this. :lol:

I honestly doubt I will hear back from them.

[DemonGeminiX]

I honestly doubt I will hear back from them.

Somebody had to respond to your post. I don't care if it was Gillette. No SJW's coming to skin you alive?

[Teh One Who Knocks]

Somebody had to respond to your post. I don't care if it was Gillette. No SJW's coming to skin you alive?

https://imagizer.imageshack.com/v2/800x600q90/922/q2TrCe.jpg

[DemonGeminiX]

3 people interacted with the tweet? What does that mean? Responding? Reposting? Both? Neither?

I'm not on twitter and never have been so...

[Teh One Who Knocks]

3 people interacted with the tweet? What does that mean? Responding? Reposting? Both? Neither?

I'm not on twitter and never have been so...

The 3 'engagements' are listed below that line

[DemonGeminiX]

Oh, ok. That makes sense.

[RBP]

3 people interacted with the tweet? What does that mean? Responding? Reposting? Both? Neither?

I'm not on twitter and never have been so...

You need some training from Alexandria Ocasio-Cortez.

[DemonGeminiX]

You need some training from Alexandria Ocasio-Cortez.

I wouldn't want to lose the IQ points.

[RBP]

I wouldn't want to lose the IQ points.

Perhaps our scale is wrong. Perhaps the way to righteous enlightenment is not through higher intelligence but through lower. Perhaps the pursuit of higher forms of brain function has actually pushed the currently evolved human beyond it's optimal point. Perhaps we aren't ready. Perhaps the mathematical use of lowest common denominator, to make the complicated simplified and understandable, is a better definition that the social definition, which is a pejorative for lowest form of being.

[DemonGeminiX]

Perhaps our scale is wrong. Perhaps the way to righteous enlightenment is not through higher intelligence but through lower. Perhaps the pursuit of higher forms of brain function has actually pushed the currently evolved human beyond it's optimal point. Perhaps we aren't ready. Perhaps the mathematical use of lowest common denominator, to make the complicated simplified and understandable, is a better definition that the social definition, which is a pejorative for lowest form of being.

There's no way in hell you could have typed that out with a straight face.

[RBP]

There's no way in hell you could have typed that out with a straight face.

I have repented myself, denouncing terms like "straight", and supporting the intersectionality of our being.

[RBP]

This should clear things up.

https://i.imgur.com/PMnB2aK.jpg

[Pony]

https://i.imgur.com/h0BQEu5.jpg

[DemonGeminiX]

I have repented myself, denouncing terms like "straight", and supporting the intersectionality of our being.

Ok. :)

[RBP]

See chart above. There are 10 lines of intersectionality. But the stick man only requires 5 lines!!! The rest is a cluttered black hole that is the head of the stick man. Mind blown.

https://i.imgur.com/02696pj.jpg?3

[DemonGeminiX]

https://www.youtube.com/watch?v=EykO2rsLP9Q

[RBP]

Long form if you haven't seen it.


https://www.youtube.com/watch?v=koPmuEyP3a0

[Teh One Who Knocks]

https://imagizer.imageshack.com/v2/800x600q90/921/XFi83y.jpg

[Hal-9000]

Ok the Hello Kitty teeshirt got me :lol:

[Godfather]

https://www.youtube.com/watch?v=x_HL0wiK4Zc

[DemonGeminiX]

If I had the cash, I'd buy myself a new watch from these guys right now.

[RBP]

If I had the cash, I'd buy myself a new watch from these guys right now.

The YouTube comments lightened my mental load on this issue.... gives me hope.

[Teh One Who Knocks]

https://i.imgur.com/dBCqsgnl.jpg

[RBP]

If I had the cash, I'd buy myself a new watch from these guys right now.

Sign up for the Amazon Prime Rewards card, get $70 off the watch. The $120 Gentleman Warfare Steel Case Wrist Watch, then costs $50.

https://www.amazon.com/dp/B07B7RDGMQ/ref=twister_B07B7PNJTB?_encoding=UTF8&psc=1

[RBP]

https://i.imgur.com/dBCqsgnl.jpg

Not sure about that. :lol: Looks like he got more douchey.

[Teh One Who Knocks]

Sign up for the Amazon Prime Rewards card, get $70 off the watch. The $120 Gentleman Warfare Steel Case Wrist Watch, then costs $50.

https://www.amazon.com/dp/B07B7RDGMQ/ref=twister_B07B7PNJTB?_encoding=UTF8&psc=1

In reality though, $120 for a nice watch isn't really that bad a price.

[Teh One Who Knocks]

Not sure about that. :lol: Looks like he got more douchey.

I think that's the point :lol:

[Teh One Who Knocks]

https://i.imgur.com/DFnmh6Il.jpg

[Hal-9000]

https://www.youtube.com/watch?v=x_HL0wiK4Zc

That's one of the best and most touching things I've seen in a long time.

Thanks GF :(