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Thread: Burger King's '50/50' menu randomly decides whether customers get real meat on their burgers

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    #DeSantis2024 Teh One Who Knocks's Avatar
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    Food Burger King's '50/50' menu randomly decides whether customers get real meat on their burgers

    By Michael Bartiromo | Fox News




    Get ready to “have it your way.” Or maybe somebody else’s way. It’s really anybody’s guess at this point.

    As part of a promotional campaign for its plant-based offerings, Burger King restaurants in Sweden are daring their customers to order from its new “50/50 menu,” meaning that Burger King will randomly select whether they get actual meat or plant-based patties in their sandwiches.

    “We are really proud of how hard it is to tell our plant-based burgers apart from real meat,” said Daniel Schröder, marketing director for Burger King Sweden, in a press release. “With the 50/50-menu, we hope that more people dare to try them. And hopefully have fun trying to figure out which one they got.”

    The promotion coincides with the recent addition of the Rebel Whopper and Rebel Chicken King sandwiches to the Burger King Sweden menu, the former being “basically a classic Whopper with a plant-based patty” and the latter “a copy of a Crispy Chicken.”

    Customers wishing to know which item they actually received will have to scan the sandwich box with their Burger King apps, but will only be allowed to see the results once they enter a guess.

    Burger King Sweden says it plans to release data regarding the accuracy of the guesses “after the summer.”



    News of Burger King Sweden’s promotion follows reports that a Burger King in Brooklyn had been delivering beef Whoppers to customers who ordered the meat-free "Impossible Burger" option via their Seamless apps, allegedly for weeks.

    The manager of that location reportedly claimed there were no Impossible Burgers at the location, despite Seamless listing it as an option. The manager alleged that, despite this, beef Whoppers were sent out to those who ordered the plant-based option, and the Seamless drivers were told to inform customers of the switch upon delivery.

    The restaurant removed the Impossible Whopper from its Seamless page, Burger King later confirmed.

  2. #2
    Dilly dilly Goofy's Avatar
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    Fuck that shite

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    #DeSantis2024 Teh One Who Knocks's Avatar
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    You have a 50/50 chance

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    21-Jazz hands salute Muddy's Avatar
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    Im down.. fuck it..

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    #DeSantis2024 Teh One Who Knocks's Avatar
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    Shelter Dweller lost in melb.'s Avatar
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    21-Jazz hands salute Muddy's Avatar
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    If I got one of the burgers that were plant and it sucked I'd have only lost 2 or 3 bucks.. May be a good way to try some of this new plant based stuff without committing to it and having a pre-conceived misconception.

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    #DeSantis2024 Teh One Who Knocks's Avatar
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    Quote Originally Posted by Muddy View Post
    Im down.. fuck it..
    Quote Originally Posted by lost in melb. View Post
    When are you guys leaving for Sweden?

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    #DeSantis2024 Teh One Who Knocks's Avatar
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    Quote Originally Posted by Muddy View Post
    If I got one of the burgers that were plant and it sucked I'd have only lost 2 or 3 bucks.. May be a good way to try some of this new plant based stuff without committing to it and having a pre-conceived misconception.

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    21-Jazz hands salute Muddy's Avatar
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    Quote Originally Posted by Teh One Who Knocks View Post
    When are you guys leaving for Sweden?
    I would love to go to Sweden...

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    Shelter Dweller lost in melb.'s Avatar
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    transracial Hal-9000's Avatar
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    Quote Originally Posted by Muddy View Post
    If I got one of the burgers that were plant and it sucked I'd have only lost 2 or 3 bucks.. May be a good way to try some of this new plant based stuff without committing to it and having a pre-conceived misconception.
    How would you know after the 50/50 test?

  13. #13
    21-Jazz hands salute Muddy's Avatar
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    Quote Originally Posted by Hal-9000 View Post
    How would you know after the 50/50 test?
    If I couldn't tell then whats the harm?

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    transracial Hal-9000's Avatar
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    Quote Originally Posted by Muddy View Post
    If I couldn't tell then whats the harm?
    Not what I'm asking.

    You said it would be a good way to try the plant based burger without having preconceived notions, which I agree with.

    But after you're done do they tell you what it was or do you ask?

  15. The Following 2 Users Say Thank You to Hal-9000 For This Useful Post:

    DemonGeminiX (07-16-2019), Muddy (07-16-2019)

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    Shelter Dweller PorkChopSandwiches's Avatar
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    I had the one at Carls Jr, not terrible, kinda bland






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