Irene Jiang - Business Insider




KFC's long-awaited shoe collaboration with Crocs went for sale at 12:00 pm Eastern Time on Tuesday, and they sold out half an hour from their launch.

Just half an hour after the shoes launched, KFC posted on Twitter at 12:31 pm that the shoes had already sold out. Fans that had been waiting in a virtual line to purchase the shoes expressed disappointment that they were unable to buy a pair. Some Twitter users blamed "bots and scalpers" for the shoe's quick sellout.



Sneaker and footware resellers do use bots to snatch up shoes right when they're released, making it harder for ordinary citizens to buy a hyped-up collab like the KFC x Crocs. A Facebook user criticized KFC for not offering the clogs on pre-order and instead choosing to release the shoes in an event, saying that this allowed bots to buy most of the shoes.

A KFC spokesperson confirmed to Business Insider that there were no plans to produce more KFC x Crocs shoes.

The shoe collab, which features clogs painted like fried chicken buckets topped with a chicken-scented charm, was first unveiled at New York Fashion Week in February.