McCormick nears deal to buy hot-sauce maker Cholula

[Teh One Who Knocks]

The Wall Street Journal




McCormick & Co. is nearing a deal to buy hot-sauce maker Cholula, according to people familiar with the matter, seeking to capitalize on demand for spicy condiments.

The seasonings company is discussing a deal with L Catterton, the private-equity firm that has owned Cholula since 2019, that would value it at around $800 million, the people said.

A deal, resulting from an auction of the business, could come together as soon as Tuesday, assuming the talks don’t fall apart.

McCormick, famous for its red-capped bottled spices and rectangular tins, owns brands including French’s yellow mustard, Old Bay seasoning and Thai Kitchen products.

It already owns another popular hot sauce, Frank’s RedHot, best known for its buffalo-wing sauce, which it acquired in 2017.

McCormick, which is based in Hunt Valley, Md., and has a market value of around $24 billion, sells both to consumers and restaurants.

[Muddy]

I have learned from you guys that Chohula is too salty.

[Teh One Who Knocks]

I have learned from you guys that Chohula is too salty.

That's Porky's take. I don't think it's too salty at all. I keep both Cholula and Tapatio sauces in the pantry.

[Muddy]

That's Porky's take. I don't think it's too salty at all. I keep both Cholula and Tapatio sauces in the pantry.

Righto.. I have some too... I have been questioning myself..

[FBD]

first thing they do is get rid of the balsa wood

[Teh One Who Knocks]

first thing they do is get rid of the balsa wood

If it helps bring down the price, I'm all for it I don't see the point of the wooden cap.

[Muddy]

I think it's pretty neat..

[Griffin]

I don't see the point of the wooden cap.

it's to throw at your wife to let her know it's time for another bottle

[Teh One Who Knocks]

Righto.. I have some too... I have been questioning myself..

Have you tried the Chipotle flavor of Cholula?

[Muddy]

Have you tried the Chipotle flavor of Cholula?

I have not..

[Teh One Who Knocks]

I like it for a change up. It's got a smokier flavor to it than the plain Cholula.

[Muddy]

I like it for a change up. It's got a smokier flavor to it than the plain Cholula.

Thanks for the info.. I mainly use hot sauce when I am looking to un-bland things.. Like healthy soups and things that have been made healthy because they have stripped all the salt out of them.. A nice pop of hot sauce seems to take the place nicely..

[FBD]

If it helps bring down the price, I'm all for it I don't see the point of the wooden cap.

you know damned well its not going to lower the price, unless you are talking about profit margin

(cant find the clip of dimebag darrell going bullshit, if I raise the price...!!)

[Teh One Who Knocks]

[Muddy]

So when they start doing too many sauces that's when I tend to not buy any other than the original..