I have a real problem with industries revamping or destroying traditions in order to pursue a slight market trend. Yeah, everyone knows that the best companies stay ahead of the curve and keep the money rolling in. But in most cases these out of box thinkers wind up pissing off their base and very loyal customers, so when the trend bubble bursts and the up tick that they banked on moves on to greener pastures, the once reliable base is fragmented or gone!
Back in the early 90's, I had Season tickets to the Kings and had been a huge fan since I was young. I think it was Snoop Dog that started wearing Hockey sweaters in one of his rap videos, then every video had a Hockey sweater worn by the rapper. There was this ad agency/rap fashion guy from L.A. that set the trend for black gang members to wear N.H.L. gear. Soon, millions were sold all over the country to young black guys, mostly gang thugs. This black ad guy was interviewed about it on news segments how the black community is the new buying force. He was totally arrogant and boasted that he set the trend and the NHL better recognize what he's done and that he can take it away too! As if he was a mafia boss!
When they asked the NHL about it, naturally they were kissing this guys ass and said they were so interested in expanding into new communities. Great! Good luck!
I won't be buying a NHL sweater (jersey) when every scumbag gang member is wearing one, or every time you turn on the news and see gang shootings and half are either wearing NBA or NHL jerseys. As the years went on, naturally, it faded as a gang fashion and you don't see them at all. Now, I will NEVER buy a Kings sweater for my son! When the NHL could have stepped up and denounced the violence and said that they weren't interested in associating with rap and what surrounds it, they took the easy way out and enjoyed the short fall. It's a shame because I looked forward to sharing the joy of rooting for my home team with my son, the same way I watched all the L.A. teams with my dad.
MLB did the same thing in the early 90's by moving all their games to the late evenings. Every playoff game on the east coast started at 9:00PM. I remember all the sports talk shows and even the broadcasters talking about it during a world series game with the Braves. The real reason was the spread of the sports bars and influence of the beer companies! the later the games, the more beer will get sold by people getting off late from work. I remember when people said on talk shows that this will kill off a generation of young fans! If kids can't see the games and get excited for their home teams, they will turn to other interests and not return! I remember running home from jr' high to see the end of a Dodger / Astros play off game, and sneaking my radio in high school when the Dodgers were trying to beat the Expose to go to the World Series. That doesn't exist anymore, most kids just don't care!
I could not believe when I was watching a ESPN Sunday night game this last year, they were boasting about how MLB was investing millions to try to get kids interested in baseball! Really, that's big of them, they're all too stupid to realize that they had the fans and decided to chase them away!
Same goes for the NBA and the whole condoning of the nigga/rap gang posse bullshit they celebrated for the last 15 years, just look at the All-star game.