I have 1 theater in town. Small, 9 screens, plush seats, but not the lounge type. If I want to go to another theater, I have drive an hour north to Brunswick, or an hour (or more) south to Yulee/Fernandina, Jacksonville, or all the way down to Saint Augustine (which I have never done... St. Augustine's just way too far to see a movie). I don't mind driving to Yulee/Fernandina, or even to North Jax. I don't mind going to Brunswick either, but in both cases, I need to have other junk on my to-do list to justify making the trek. Going all that way for a movie alone just isn't enough to justify the drive.