Results 1 to 8 of 8

Thread: Nebraska's new tourism campaign takes 'honest' approach: 'There's nothing to do here'

  1. #1
    #DeSantis2024 Teh One Who Knocks's Avatar
    Join Date
    Jan 2011
    Location
    5280' Above Sea Level
    Posts
    256,044
    vCash
    10966
    Mentioned
    20 Post(s)
    Thanks
    23,810
    Thanked 113,085 Times in 59,902 Posts

    LOL Nebraska's new tourism campaign takes 'honest' approach: 'There's nothing to do here'

    By Janine Puhak | Fox News




    Nebraska’s new tourism campaign is being met with mixed reactions on social media, as the Cornhusker State’s fiercely self-deprecating campaign sarcastically highlights the very virtues it is often mocked for.

    Released by the Nebraska Tourism Commission on Oct. 17, the searing slogans aim to catch consumers’ attention in a “disruptive” way and shatter perceived notions while keeping in mind the unique “marketing challenges” that the state faces, the official press release states.

    “Lucky for you, there’s nothing to do here,” reads one ad featuring a group of people floating down a river.



    “Famous for our flat, boring landscape,” reads an ad with a photo of people hiking – and jumping – across tall rocks.

    “Another day on the dusty plains” captions a billboard of boy hopping through a waterfall. Each ad is also accompanied by the outline of the state and a slogan reading, "Honestly, it's not for everyone."



    The campaign itself was produced by Colorado advertising agency Vladimir Jones, which ran test groups with out-of-state visitors likely to visit Nebraska, Omaha World-Herald reports.

    According to the outlet, the old slogan and campaign touting “Nebraska Nice” proved to be a flop with many.

    “It was important to the Nebraska Tourism staff, marketing committee and Commissioners to be true to who we are and honest about what we are not. Along each step of the way we were heavily involved in discovering ourselves and what those outside of our borders thought and felt,” Deb Loseke, Nebraska Tourism Commission chair, said in the statement. “So we discovered that we can't offer something to everyone — but to those that we can, this campaign speaks to their sense of adventure and discovering what we as Nebraskans are all about.”

    “To make people listen, you have to hook them somehow,” state tourism director John Ricks similarly told the World-Herald. “We had to shake people up.”

    Meanwhile, in the hours since the campaign went public, Twitter users both in Nebraska and beyond have had a whole lot to say.

    “Honestly, it's not for me. By leading with the negative stereotypes it's only drawing more attention to them. There's a lot to be proud of in Nebraska. Self-deprication feels lazy here,” one critic clapped.

    “Wasted money,” another agreed.

    Others yearned for the return of slogans of days past, while others described the new stunt as “awesome.”


    “Love it! It is humor, it bold, it is attention getting and it is honest! We are an amazing state inside [and] out! We also are aware we are not hustle and bustle… glitz and glamour. We are simple, We are who we are… and that is pretty good!! #NebraskaProud” one fan said.

    Whether or not the controversial new ads spur tourism remains to be determined.

  2. The Following User Says Thank You to Teh One Who Knocks For This Useful Post:

    RBP (10-19-2018)

  3. #2
    Mr Magoo RBP's Avatar
    Join Date
    Jan 2011
    Location
    Chicago
    Posts
    60,390
    vCash
    2000
    Mentioned
    185 Post(s)
    Thanks
    78,181
    Thanked 27,731 Times in 15,014 Posts
    I love it.
    I wanted to be a Monk, but I never got the chants.

  4. The Following 2 Users Say Thank You to RBP For This Useful Post:

    Godfather (10-20-2018), Teh One Who Knocks (10-19-2018)

  5. #3
    #DeSantis2024 Teh One Who Knocks's Avatar
    Join Date
    Jan 2011
    Location
    5280' Above Sea Level
    Posts
    256,044
    vCash
    10966
    Mentioned
    20 Post(s)
    Thanks
    23,810
    Thanked 113,085 Times in 59,902 Posts
    And they aren't lying, I've driven all the way through Nebraska once and been there a handful of additional times.

  6. The Following User Says Thank You to Teh One Who Knocks For This Useful Post:

    RBP (10-19-2018)

  7. #4
    21-Jazz hands salute Muddy's Avatar
    Join Date
    Apr 2011
    Location
    On the Waters of Life
    Posts
    47,246
    vCash
    9653
    Mentioned
    5 Post(s)
    Thanks
    25,971
    Thanked 12,316 Times in 8,172 Posts
    The pictures look like theres a few things to do there..?

  8. #5
    #DeSantis2024 Teh One Who Knocks's Avatar
    Join Date
    Jan 2011
    Location
    5280' Above Sea Level
    Posts
    256,044
    vCash
    10966
    Mentioned
    20 Post(s)
    Thanks
    23,810
    Thanked 113,085 Times in 59,902 Posts
    Quote Originally Posted by Muddy View Post
    The pictures look like theres a few things to do there..?
    I think they're saying there's nothing to do like you would expect in a place with a big city. No pro sporting events to go to, no musicals or Broadway type shows to see, no big famous museums, no fancy restaurants....things like that.

  9. #6
    21-Jazz hands salute Muddy's Avatar
    Join Date
    Apr 2011
    Location
    On the Waters of Life
    Posts
    47,246
    vCash
    9653
    Mentioned
    5 Post(s)
    Thanks
    25,971
    Thanked 12,316 Times in 8,172 Posts
    Yeah totally.. Vacations sometimes suck because you dont get to relax because of all the "things to do".. You go back to work Monday more beat than before you left..

  10. The Following 2 Users Say Thank You to Muddy For This Useful Post:

    RBP (10-19-2018), Teh One Who Knocks (10-19-2018)

  11. #7
    Mr Magoo RBP's Avatar
    Join Date
    Jan 2011
    Location
    Chicago
    Posts
    60,390
    vCash
    2000
    Mentioned
    185 Post(s)
    Thanks
    78,181
    Thanked 27,731 Times in 15,014 Posts
    You could go see the 0-6 Cornhuskers play.
    I wanted to be a Monk, but I never got the chants.

  12. #8
    mr. michelle jenneke deebakes's Avatar
    Join Date
    Mar 2011
    Posts
    55,327
    vCash
    12000
    Mentioned
    7 Post(s)
    Thanks
    1
    Thanked 19,022 Times in 11,474 Posts
    when my brother lived in omaha, it was always a pleasant visit at least

  13. The Following User Says Thank You to deebakes For This Useful Post:

    RBP (10-20-2018)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •